charm

I UK [tʃɑː(r)m] / US [tʃɑrm] noun
Word forms "charm":
singular charm plural charms
**

1) [uncountable] a personal quality that attracts people to you and makes them like you

Even journalists succumbed to Roosevelt's easy charm.

great/considerable/immense charm:

She is a woman of great personal charm.

turn on the charm (= use it to influence someone or achieve something):

They were reluctant to let us in until Sue turned on the charm.

a) charms

[plural] pleasant or attractive qualities or features

Visitors are delighted by the village's more rustic charms.

The place held no charms for me – it was bare and isolated.

b) [uncountable] the quality of being pleasant or attractive

The building has been modernized but retains its traditional charm.

a classic children's tale that has lost none of its charm

2)

a) [countable] something that people believe brings them luck

a good-luck charm

b) a small object worn on a piece of jewellery

a gold charm

a charm bracelet

3) [countable] something believed to have magic power, especially a magic phrase

•

third time's the/a charm — American you say this when someone is successful the third time they try something, after they failed the first two times

- work like a charm

II UK [tʃɑː(r)m] / US [tʃɑrm] verb [transitive]
Word forms "charm":
present tense I/you/we/they charm he/she/it charms present participle charming past tense charmed past participle charmed
*

1) to give someone pleasure or enjoyment

The children clearly charmed the audience with their enthusiastic singing.

She was charmed by Henry's thoughtfulness.

2) to deliberately make someone like you so that they do what you want them to do

He was able to charm my mother into helping him financially.

3) to use magic to influence or control someone or something